Wednesday, 8 October 2014

"Gimme Your Bra" Campaign | Breast Cancer Awareness Month 2014

Up till today, everyone has to know the importance of taking care of our own breast no matter you're a female or a male. Of course, female tend to have a higher chance to get breast cancer. If you don't know what on earth is a breast cancer, please Google it to improve your freaking knowledge. :)

For those who may not know, October is the Breast Cancer Awareness Month. And I'm definitely participating any campaign which was related to help out to any victims of breast cancer out there because breast cancer is scary! (And also it's represented by PINK, my favourite colour! XD)

Prior to that, HiShop is collaborating with Uplift Malaysia to run the “Gimme Your Bra” campaign by setting up a collection center to receive unused bras from you, starting from 29th of September 2014 to 7th of November 2014.

What is "Gimme Your Bra" Campaign?

HiShop will be collecting second-hand bras, either used or new, which will then be donated to women in less economically developed countries (LEDC) through verified non-governmental organizations (NGO).

Collected bras will be donated to women in need who will then sell them to earn a living. In certain communities like in India, selling these bras can earn them 3 to 5 times of minimum wage. Aside from that, bras are considered a luxury and not a necessity in disadvantaged communities. In other words, donated bras also give dignity and empower women/girls in communities.

Who is Uplift Malaysia?

Uplift Project is a volunteer group founded in Australia who ships second-hand bras and coordinates their distribution to underprivileged women all around the Asia-Pacific region. Uplift Malaysia is an organization founded in February 2014 by Nicole Lee, acting as an official co-ordinator for the Uplift Project based in Australia.

How to Participate?

All you have to do is to donate brand new or your used bras to the address below:

HiShop Malaysia
22-3 Jalan PJU 8/5G
Damansara Perdana
47820 Petaling Jaya
Selangor, Malaysia.

Upon submitting your parcel, do include your email address because HiShop will be giving you RM20 cash voucher (with minimum purchase of RM99)!

Also, spread the news to your families, friends, colleagues and the world in your Blog, Facebook, Instagram, Twitter so that more people will aware about this campaign (like how Ice Bucket Challenge does)!! Don’t forget to #HiShopMy & #GimmeYourBra as well!

In case you asked if I'm joining or not, YES! I will be sending my bra into my old HiShop box for them next week! Let me know if you're participating this campaign as well! :D

For more information, kindly visit


  1. Hi Nicole! I nominate you to receive Liebster Award. Check out here for more details. Its for fun...and I hope you accept this award! :)

    1. Oh gosh I'd done it twice dy babe... nevermind if more people tagged me again I'll do my third one XD Thanks for tagging me!! <3

  2. oh gosh! I feel embarrassed to give my old bra to others...

  3. I could not help wondering, if a man wears a bra hehehe

  4. This comment has been removed by the author.

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