Saturday, 31 May 2014

[Fashion] adidas NEO label Collection - Selena Gomez Summer 2014

Hi guys! I'm back to my busy life and I really hope that I can be more efficient in updating my upcoming blog posts! Stay tuned for few more product reviews and ootd posts! :D 

Today I will be sharing about adidas NEO before I show you my hauls that I got during my shopping in adidas NEO Queensbay Mall here!

adidas NEO Label is a sub-brand from adidas Sport Style. With fresh design ideas and innovative store concepts, adidas NEO targets fun-loving teens between the ages of 14 and 19. Each of these collections represent a different aspect of fashion.

As you can tell, goddess Selena Gomez is the global style icon and guest designer for adidas NEO Label. Her recently launched her new Spring/Summer 2014 collection released a stun of new imagery.

With a previous collection already under her belt, the star has further developed her role as guest designer for the adidas NEO Label, taking her inspiration from street style and giving it a ‘rock rebel’ twist. The 28 piece fashion collection is modelled by herself in a series of sassy shots that accentuate its edgy spring floral look.

Selena is pictured in the design studio surrounded by her inspirations for the new range. She wears her favourite pieces from the collection, pairing a button detail flower dress with a grey denim jacket bringing cool layering to a spring look. 

Giving casual wear a glamorous twist, Selena lounges in her favourite sneakers and kicks back in her monochrome striped pants, teaming them with a chic black bralet and floral track top for a dash of colour.

Based around a palette of black and white contrasted with a hint of floral pinks and reds, the cool collection juxtaposes flirty flower prints with big bold slogans and monochrome stripes.

I personally think that the idea of this collection is just perfect for every girls in the world. The mix and match among the collections not too pink, simple or complicated. As you go in the store, all you can see is fashion instead of sporty look, like what you see in normal adidas store.

Previously I owned a pair of adidas NEO sport shoes that I got from Singapore which was 2 years back. I have to say that the current adidas NEO's series are way too good! Not just the comfort-ness beats my heart but the designs just make me feel like I have to own it all!

So what do you think about this new collection of SG? Do you like it? :)

In case you haven't read my previous post, here's a good deal for my fellow readers! Just click on the voucher image below, print it out, and enjoy your RM20 discount at their new store at 3rd floor of Queensbay Mall, Penang!

For more information on Selena's new summer collection and to stay up to date on all things NEO, go to or visit the NEO Twitter account @adidasNEOLabel.

Also stay tuned for my upcoming posts regarding my ootd from adidas NEO! I will be uploading more preview on my Instagram and LookBook so follow me there and stay up to date! ;)


  1. Woah, after reading this I had go and check out and got myself Selena Gomez collection too! Yes, they are nice :) & thanks for dropping by my blog


    1. Woah thanks for dropping by my blog too Audrey! And glad that you got yourself some awesome items after reading my post! Appreciate it much <3

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