Wednesday, 6 April 2016

Estée Lauder's First Store in Penang Gurney Plaza

I couldn't tell you how excited I was when I first heard that Estée Lauder's first store is opening in Penang Gurney Plaza because they have literally taken my heart with all of their interesting ideas and concepts in the store after attending the launch of #BeautyPlayground in Sunway Pyramid few months ago (read it here)! I was so honoured to be invited once again by Estée Lauder to their opening ceremony in Gurney Plasa last Friday.

Estée Lauder's First Store launched in Gurney Plaza.

The store is located at the ground floor of Gurney Plaza (old wing), right beside Swarovski and L'Occitane. It's near to Parkson and also the escalator that leads to the upper floor. (Unit 170-G-19)

A short speech was given by Desmond Teh, the Brand General Manager of Estée Lauder Malaysia before the opening ceremony.

Without further ado, let me bring you around to explore the store!

The overview of Estée Lauder Gurney's store.

The first thing you'll see when you enter the store is this lil booth which is called as the 'Latest & Trendiest' section. This area showcase all the latest offerings by Estée Lauder and is the perfect stop for those who are looking for the hottest of the season.
The 'Latest & Trendiest' section

On the left side of the entrance is called the 'Kendall's corner' - the current 'it' girl and a.k.a the face of Estée Lauder - Kendall Jenner with her personal lifestyle photos, descriptions and what are her favourite products from Estée Lauder. As mentioned by the emcee, Estée Lauder's products are mostly inspired by her unique look.
Kendall's corner.
All of Kendall Jenner's most favourite Estée Lauder products!

After getting inspired, continue up on the left side of the store is the section where the Beauty Advisors are always ready to teach simple and effective makeup tricks at the '3 Minute Beauty Makeup Bar'! Yes, with them, you can 'Glam Up' yourself and achieve a professional makeup look within minutes!
Lovely heart shapre decoration using their foundation bottles!
Some tips for your next makeup! ;)
A 3 minute beauty make-up demonstation was given by Joyce Lee, Chief Makeup Artist for Estée Lauder Malaysia during the launch.

On the right side of the store, Color Addicts can continue to 'Glam Up' themselves with the colour of the season by yourself with more cosmetics!
You might get drunk in it or not wanna leave this place.
The 'Hall Of Hame'! 'Check out Estée Lauder's best selling items here!

Beautiful Skin for Life! Estée Lauder's skincare essentials are all right at the 'Glow On' corner. Do ask for a complimentary skin consultation from the Beauty Consultants to analyze your needs and desire to offer you a personalized regime recommendation using the high-performance skincare range.

Besides, Estée Lauder also offers a luxurious range of skincare products known as Re-Nutriv range. It's created for those who love to pampar their skin even more. It's available to try out at the 'Re-Nutriv Experiential Corner'.


And last but not least, in the middle of the store, you'll get to tantalize your senses with fragrances and perfumes to suit the mood at the 'Fragrance Bar' where the variety of Estée Lauder fragrances can readily be spritz.
I used own a sample size of the Modern Muse and I have to say it's by far my favourite scent of all time, no lie!
More of Estée Lauder's perfumes. Do try them out when you get there cause you might wanna grab it home!

Besides the launching of the store and having fun with all those best selling items, Estée Lauder also introduced their upcoming new range of cosmetic line that's going to be launched on June 2016 - the GENUINE GLOW.

Genuine Glow is an effortless hybrid skincare and makeup collection that gets your inside glow to show on the outside. New water-light and oil-free face and eye moisture balms with transformative textures work to hydrate, prime and tone skin to reveal a natural, fresh-faced glow and instantly bring out an inner light. Besides, it is the next generation of Glow Inspired by K-Beauty, the Fresh-Faced Beauty. 

The following are the products textures from Genuine Glow.
Priming Moisture Balm with SPF 15 & Priming Moisture Eye Balm.

Eyelighting Creme for Eyes and Face (3 shades) - use as eyeshadow and face highlight.
Blushing Creme for Lips and Cheeks (2 shades) - use as blusher and lips colour.

Lucky us cause we are one of the first people that get to try them out during the launch! We are given 3 of these products to try on ourselves.
Loving all of them on my eyes, cheeks and lips!

After the store tour and new products introduction, it's finally Beauty Play time! The best part of the event is definitely the moment when we have fun with all of the makeups!

I just can't help cause Estée Lauder's lipstick is a must try!
Racheal was getting her 3 minute beauty makeup by the beauty advisor during the event.
Whereas I get to test out the perfect type and shades of foundation for my skin! Thanks to Jane for the service!

Another thing I love about Estée Lauder is their packaging and gift wrapping skills! If you're planning to gift your friends or family or even yourself a gift, the beauty consultants will provide you not just the prettiest gift wraps and ribbons, but also their well-trained skills in wrapping your gifts! All you have to do is just buy and pick your favourite wrap and ribbon!

Look at how beautiful this lil bow is, I can never make such a perfect bow with my lousy skill!

Got Polaroids from the team as well! First time meeting a blogger friend Ann. Thank you Estée Lauder for such a great memory!
And more goodies from them! Can never get enough of Estée Lauder's products! Thank you Estée Lauder!
#NicoleYieOOTD

For more information, kindly visit:

Estée Lauder
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