|Before unveiling the store.|
The store is located at Ground Floor, right beside an escalator with some nearby stores like Aeropostale, Innisfree and Bobbi Brown.
Everyone who steps into the #beautyplayground will be taken through a transformational journey at six play area:
- Glow On - discover personalized secrets on having great skin by the 'Dream Team'.
- Glam Up - have fun with endless possibilities using colors to create unique makeup looks.
- Get Polished - complete your look with Estée Lauder's nail colors.
- Mix & Mingle - try out the latest fragrance and check out some cool gifting ideas.
- Strike A Pose - take a selfie against a digital photo wall to show off your brand new look!
- Chill with Kendall Jenner - check out Kendall Jenner's latest looks together with provided iPads and find out what her favourite products are online to inspire more new looks.
Now let's take a look around the new concept store.
|As you can tell, Kendall Jenner is the current face of Estée Lauder with the 'it' girl personality and perfect features.|
'Glam Up' Section
I was recommended to try out either their lipsticks or lip potion. So the beauty specialist Kaylee has brought me some gorgeous colours to try on me.
|These are the 3 favourite colours I've tried on.|
|Wearing a natural light pink colour lip potion here. The texture is like WOW!|
|And here I was wearing another peachy pink lipstick colour.|
|With my assistant Kaylee. Look for her for advises cause she's really professional and friendly! |
I look old and tired standing beside her x.x
'Get Polished' Section
|Tried 2 colours and I'm falling in love with this blue colour! What do you think?|
'Mix & Mingle' Section
|You might have seen their fragrance all over the places cause they are really famous! |
Le Rouge is by far my favourite fragrance from them!
'Strike A Pose' Section
|What's special about this is you can select your preferred background based on your mood or style.|
'Chill with Kendall Jenner' Section
|Check out Kendall Jenner's latest looks together with provided iPads and find out what her favourite products are online to inspire more new looks.|
After we were given a tour around the store, there's a Kendall Jenner inspired makeup demonstration by Leo Wong, Estée Lauder Global Makeup Artist.
Leo has given some advice in achieving Kendall Jenner's favourite makeup look with Estée Lauder's product. A few products that is a must have in this look is their BB Glow Highligther and Lip Potion because these are Kendall Jenner's favourite product. Make sure you give these products a try when you're in the store!
|The Kendall Jenner look, before and after. The model look super gorgeous!|
|Leo Wong and The Model.|
|Lovely goodies from the launching event - Double wear Mascara, Eyeshadow palette, Advanced Night Repair Serum and Modern Muse Fragrance. Purchased the Lip potion with my own money because I just couldn't resist! Stay tuned for my review!|
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